Juicy North Shore roast beef sandwich with melted cheese and barbecue sauce on a wooden table by calm water with moored sailboats and a distant city skyline under a clear sky.

About the Hub

A Beef on white deli paper resting on a metal bleacher at Forest River in Salem
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Our story

It Started at the Counter

One of us grew up down the street from a Beef shop. Around here, that's nothing special.

Years later, our son took a job behind that same counter. He learned every regular's order, and of course how to make a Beef. That's when we started thinking about the Beef itself, the roast beef sandwich north of Boston calls its own.

For a few years we researched the shops and photographed them, and we wrote down what we found. That became the North Shore Beef Hub, the guide to Beef Country.

The Hub now covers more than 150 Beef shops in 66 towns. Somebody had to count them. No shop pays to be listed, and no shop writes its own listing.

A Beef being built on a wooden cutting board: rare roast beef piled on a toasted roll and topped with BBQ sauce, with the mayo-spread top bun set to the side.
01
The Hub

Who's Behind the Hub

Beyond the shops, we write a guide for every season and keep The Log for whatever else we get curious about.

The Hub is published by Handsome Henry LLC, a small company on the North Shore named for a dog who eats a Beef whenever he can get one. No sauce. He’s particular.

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