Beef Country

Five regions north of Boston. Greater Boston, the North Shore, Cape Ann, the Seacoast, and the Merrimack Valley. More than one hundred shops across dozens of towns. The North Shore roast beef sandwich, known around here as a Beef, has been part of life in Beef Country since the 1950s. In Beef Country, everybody already knows. The Hub is where you find it all.
Close-up of a roast beef three-way sandwich with melted cheese, mayonnaise, and red barbecue sauce dripping over a soft bun.

THE NORTH SHORE ROAST BEEF

Top or bottom round, oven-roasted rare, sliced paper-thin. Piled onto a toasted, buttered roll with extra-heavy mayo, James River Barbecue Sauce, and white American cheese. That combination has a name—a Three-Way.

What’s a Three-Way?

The Classic Order

The Three-Way is the classic combination: extra-heavy mayo, James River BBQ Sauce, and white American cheese. All three on a Beef. That’s the gold standard.

How to Order

Walk up like you’ve been here a hundred times. Junior, Regular, or Super. The person behind the counter knows exactly what to do.

First time?

Say “Super Three-Way, extra sauce.” They’ll take it from there.

Around here, that’s a three-way.

Regions of Beef Country

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Map showing Greater Boston, Boston, Merrimack Valley, North Shore, Cape Ann, and Seacoast regions.
Wide tulip field at Wilson Farm with rows of blooming yellow, orange, and red tulips.
Tulip Field: Wilson Farm

Beefs are always in season

The Hub’s seasonal guides cover where to go and which Beef shops are nearby.

The North Shore is so much more

Learn more about the beef and its history, or let North Shore Beef Hub be your guide as you explore the vibrant culture and destinations that make up Beef Country.

THE DEFINITIVE GUIDE TO BEEF COUNTRY

The shops, the towns, and the rituals. Shop to shop, town to town, generation to generation, one loyal regular at a time.

The Hub is where Beef Country is mapped out for the first time. Everything worth knowing before you arrive, and everything worth finding after you do.

We’re just writing it down. Beef On.™